Experience
2024-Present
Public Policy Communications, Senior Manager—Ballot Initiative Strategy Center (BISC)
Working with BISC communications team to develop and implement our annual communications plan, election media plan, and content strategy
Working with BISC program team to translate a variety of research, policy analysis, and other materials for Ballot.org website content, blog posts, case studies, impact reports, fact sheets, infographics, maps, e-newsletters, press releases, presentations, and slide decks
Managing the creation of a monthly e-newsletter providing summary updates on the ballot measure landscape, trends, and insights
Working with organizational leaders to deepen BISC’s racial equity work
2023 - 2024
Co-Founder & Coordinator—Montana Sexual & Reproductive Health Collective
Partnership building: Facilitated relationships between the MTSRHC, external partners, communities, and individuals. Connected groups and organizations with one another and with resources. Helped to facilitate ongoing relationship repair and accountability
Led MTSRHC communications strategy and efforts: Represented the MTSRHC in speaking engagements and press relations. Coordinated the development of outreach and education materials for dissemination by and through the MTSRHC. Managed the MTSRHC brand development, website, and social media accounts. Coordinated community education and engagement through events.
Contributed to the creation of the Collective’s identity, values, ways-of-working, and ensuring the centering of equity and accountability and the lived experiences of Montanans
Wrote and packaged grant application resulting in 2024-2025 funding
Coordinated and managed overall operations: Membership, meeting facilitation, weekly debriefs and announcements, etc.
Supported capacity-strengthening efforts and providing additional capacity to partner organizations
Participated in the Spring 2023 Barnraisers Project cohort
2022 - 2023
Campaign Coordinator & Communications Lead—Compassion for Montana Families: No on LR-131)
Co-led the No on LR-131 campaign to successfully defeat a dangerous ballot initiative
Led the development, creation, and implementation of the campaign communications materials and outreach strategy
Coordinated and prepared health care representatives for communications pieces and community events
Served as campaign spokesperson, speaking at public events and taking all interview requests
Managed all No on LR-131 earned media, paid media, and press relationships
Supported the development and implementation of campaign strategy and activities
Supported campaign logistics by organizing and leading steering committee meetings, meetings with coalition members, and meetings with other external partners
Fostered collaboration and alignment among the steering committee and coalition members
2022
Rapid Response Communications Consultant —Planned Parenthood Advocates of Montana)
Managed rapid response communications following SCOTUS leak re: overturning of Roe v. Wade
2020 - 2022
Marketing & Communications Specialist —University of Utah Health Dept. of Dermatology)
Developing and implementing marketing plans for department and its divisions
Developing and producing an educational skin health podcast hosted by physicians
Managing online presence including Google ads and social media accounts
Google ads click-thru rate nearly double industry average with cost-per-click below industry average
Within first year of taking over existing social media accounts, successfully grew platforms: Facebook - 97%, Instagram - 1,165%, Twitter - 141%
Partnering with local media outlets to feature our physicians and research
Creating marketing plan and collateral for annual ‘Caring For You’ event
Resulted in 2020 and 2021 event sales that surpassed all previous sales records
Serving on Workplace Wellness Committee and department Diversity, Equity & Inclusion Task Force
Using Adobe InDesign, Premiere Pro, and audition to produce external marketing materials and internal communications pieces
2021
Legislative Communications Associate
—Planned Parenthood Advocates of Montana)
Framed messaging and developed communications initiatives for PPAMT and Montana Reproductive Rights Coalition
Managed rapid response communications related to legislative activities, developed integrated communications plans with field organizers
Prepared weekly Email reports for PPAMT supporters
Average Open rate 48%
vs. 23% industry average
Average Click rate 5.35%
vs. 2.37% industry average
Produced social media action alerts encouraging supporters to engage with the legislative process
Managed media relations, drafted press releases, coordinated virtual press conferences for the Montana Reproductive Rights Coalition
Produced video content
Developed MRRC’s ‘No Thank You’ response campaign with accompanying website and full-page print ad in major state newspapers
Coordinated with national affiliate, Montana reproductive Rights coalition member organizations, state policymakers and staff, and allies to achieve shared goals
2021
Legislative Communications Contractor
—Blue Mountain Clinic
Produced weekly email newsletters to keep Blue Mountain Clinic board members apprised of reproductive health legislation during the 2021 Montana Legislative Session
Partnered with on-site clinic staff to draft social media action alerts encouraging patients and supporters to engage in the legislative process
2020
Electoral Communications Associate
—Planned Parenthood Advocates of Montana
Executed communications and media strategies around PPAMT’s political and electoral priorities for federal and state level campaigns, including the US Senate race, the gubernatorial race, and legislative races
Strategically responded to breaking news and providing communications support to PPAMT's political and organizing work
Drafted press releases for media outlets
Designed informational and advocacy graphics for social media channels
Drafted and edited scripts for video ads
2017 - 2020
Marketing Strategist
—Montana State University
Developed targeted marketing strategies and content to successfully recruit new students and elevate MSU's reputation
Researched, wrote, and developed communications materials that inform the public and increase MSU brand recognition
Collaborated with cross-campus groups to tell MSU stories
Developed, planned, and implemented marketing strategies and materials that support the strategic goals of the university
Provided brand management support for a variety of MSU-branded communications
Managed Come Work With Us marketing efforts that have resulted in highest levels of student employee hires in university’s history
Shaped 2019 debut MSU is Your University piece to recruit Montana high school graduates
Met goals for geographic, gender, academic, and socioeconomic parity in student features
Helped the featured students to authentically communicate their Montana state university experiences in ways that resonated with hesitant High school graduates
Conceptualized and developed content for 2019 Insider’s Guide design overhaul, placing a greater emphasis on inter-, multi-, and cross-disciplinary learning
2018 - 2020
Bozeman Stewardship Committee Member
—Planned Parenthood Advocates of Montana
Promoted the Advocacy work of Planned Parenthood Advocates of Montana through community events and statewide initiatives
2019
Legislative Communications Associate
—Planned Parenthood Advocates of Montana
Provided communications strategy consulting to Planned Parenthood Advocates of Montana and the Montana Reproductive Rights Coalition throughout Montana's 66th Legislative Session
Drafted talking points in response to proposed legislation
Ghost-wrote legislators’ speeches, letters to the editor,guest columns
Drafted weekly email newsletters to a statewide list of supporters
Designed action alert graphics
Drafted media advisories
Participated in twice-weekly conference calls as a remote associate based in Bozeman, Montana
2017
Public Policy Assistant
—Montana Coalition Against Domestic & Sexual Violence
Drafted and edited legislative analysis reports to MCADSV member programs
Researched policy, policy makers, and DV/SV-related subjects
Participated in work groups re: immigration, LGBT, reproductive health, and state budget legislation
Provided social media strategy, graphic design
Assisted policy director with testimony, reports, and legislator communications
Reported on legislative committee hearings and meetings
2014 - 2016
Principal Social Media Platform Specialist
—Main Street Hub
Created and optimized social media profiles for small businesses
Copy writing and editing
Basic graphic design and photo editing
Problem-solved for technical platform-related issues
